What is Digital Signage?

Digital signage is a screen-based communication, displaying dynamic, full-motion graphics with a mix of advertisement, entertainment and up-to-the-minute information.

Digital Signage is Mainstream
Facts and Figures:
  • The Digital Signage market is estimated at US$3.63bil in 2011
  • 89% of consumers have a positive attitude towards digital signage
  • 80% of all purchasing decisions are made in the stores
  • Generate 32.8% upswing in overall sales volumes
  • 29.5% Increase in the average purchase amount
  • Source: Gulf News, InfoTrends, IPSOS, KPMG, The Star, ABI Research